Google and Amazon are interested in buying broadcasting rights of the IPL
Indian Premier League – IPL; The popularity of the league in the world’s most popular franchise is now such that there is a rush among world-renowned multinationals to buy the broadcasting rights to the tournament. Companies like Google and Amazon have expressed interest in buying the broadcasting rights of the IPL.
Google’s Alphabet Inc. has expressed interest in buying the broadcasting rights to the IPL. At the same time, many other cricket-crazy organizations have expressed their interest in India’s multi-crore league. One of them, a US company that has a website like YouTube, has also received a tender from the BCCI board.
A source in the Board of Control for Cricket in India (BCCI) was quoted in the media as saying that South African supersport had also accepted the IPL tender. Companies like Amazon, Walt Disney, Mukesh Ambani’s Reliance, Sony Group, G Entertainment, and Dream XI have already bought tenders from the board.
Google’s interest in the IPL shows how much the IPL is being discussed around the world and how popular it is. The IPL has the second largest number of spectators after the country’s Premier League and National Football League. According to Indian board sources, 800 million people watched the 14th edition of the IPL last year.
The value of IPL from the Indian Cricket Board is around Rs 55,000 crore. The board will sell the broadcasting rights of IPL from 2023 to 2026 this year. World-famous companies have stumbled there. But in the end, the broadcasting rights of IPL will be in his hands.